Keyword optimisation

What is a keyword. It is a word or a set of words or phrase, which is used one or more number of times in the website or blog articles and is an essential part of the content of the website. Now what is the purpose of keywords and how they are useful in getting you traced by the public at large through Search Engines.

You know how you search the websites on the internet. You type the relevant subject or keywords in the browser and click go, and a number of websites relating to your keywords are opened in order of their relevance, the most relevant and the most recently updated on the top. Suppose you want to know about the stock trading advice given by the prominent stock brokers in your region. You would type the keywords, stock trading advice, brokers advice in the browser and you would get relating websites containing the content most relevant to your keywords. The website owners have formulated their websites keeping in mind what most of people like you are going to type in the browser. What you type in the browser is called keywords and also such words existing in the text of websites are called keywords. Thus you have to keep in mind, while making your website content, how the people interested in your website are going to find you. If you are able to do it efficiently and intellegently, you have done first thing for Search Engine Optimization. After you submit your website to various Search Engines, it will be easier for public to find your website, alongwith other relevant websites, while searching the web using the various search engines.

Another aspect of keyword is the value point of keyword. In other words you can say the income point of view. Google has fixed separate rates for CPC i.e.Cost Per Click for the Advertizers to pay to Google for each click on their Ad on the Google websites. A part of the CPC (called PPC or Pay Per Click is distributed to the publishers of websites. Although the exact percentage of the CPC being given as PPC is not known, broadly it may be said that at least one third could be given to publishers. Supposing CPC is $10, a $3 might be given to publisher. This is just a vague idea without any specific proof. It could be $2, or $1 or so. But certainly it is a percentage of CPC. Now the ads given by Advertizers are relevant to the keywords. If the keywords in your website can bring in the Ads with higher CPC, you are likely to get higher PPC for each click on such Ads. Therefore, you can find out such high paying keywords and put them in your content at various places and you would get higher income for same number of clicks on your website ads.

Thus it is evident that the high paying keywords does not mean that the keywords themselves pay you, but it means that they bring high CPC Ads to be placed on your website and you get higher PPC on the Ads. Now the question is how to find the high paying keywords. This is a cumbersome job. However, I have tried to do some exercise for the benefit of publishers. The CPC rates are given on certain subject in the next articles. However, it is not possible to give CPC rates of keywords on all subjects. Therefore, persons who want to know CPCs of keywords on some subjects of interest to them, they can send their request through comments column indicating 3-4 variations of their subject and I will try to publish CPC rates in this blog itself, which they can refer to any time.